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GEIGER free:style

INDIVIDUALITY MEETS AUTHENTICITY



“The new buzz word “Alpine Lifestyle” stands for what GEIGER has been
doing for four generations” Peter Geiger, Vice President of the GEIGER fashion
enterprise, says. GEIGER is celebrating its 100th anniversary this year. “
Naturally it has always made sense to see our alpine roots as an ideal
platform for fashion innovation.”



For its new “free:style” line GEIGER follows this creed without
compromise: the combo-system of this collection positions the GEIGER
specialties “Walk” and knits in the new context of the globally accepted
“street-style”. Trendy colors and the mix of various fashion influences create
intriguing new looks.



“Free:style connects two major global fashion trends and brings them to
a point: Individuality and Authenticity,” free:style designer Christian Anton
Wenger explains about the collection concept.



Free:style virtuously utilizes the authentic character of the
traditional alpine materials as a design element. The result: unique pieces
one can combine to create a very individualized look. Sportswear styles mix
and match with elegant elements and glamour effects. “This produces an
internationally valid style, even people who do not have background knowledge
in “Walk” or the alpine life can connect with” Peter Geiger comments. A style,
so easy-going, it fits “Apres-Sport” in the mountains as well as life in the
city. Key element that makes this look work is the “feeling of authenticity” .

The profile of the “free:style” line fits a wide variety of high end
specialty stores: trend oriented fashion as well as sportswear boutiques.