How are you going to find customers and clients who want to do business with you? New business owners are smart to let their family and friends know about their enterprise. Not so they’ll purchase your product and service, but so that they’ll be an advertisement for you to their family and friends.
People love to “drop names.” They love to say that they know the owner of a company. So, even though you’ll be planning a strategy to find people who are “thirsty” for your product (and you’ll learn this from The Lemon Aid Lady™), grow your business with whom you know. Let these people be your walking advertisement. You never know who they know!